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Guestbike Privacy Policy

In this Privacy Policy, we describe how we collect and process personal data (“personal data” or just “data”). For the purposes of applicable data protection legislation, Guest Mobility AB (“Guestbike”) is the controller of your personal data and determines how and why your personal data will be processed. Should you have any questions regarding Guestbike’s processing of personal data, please do not hesitate to contact us at

How we collect data

We collect your personal data:

  • Through our website and app.
  • Through email correspondence.
  • When you provide us with data through meetings, social media or events.

What data we collect

Personal data we collect:

  • Basic information such as your name, email address, phone number.
  • Contact details such as address, email address and telephone number.
  • Financial and payment information. • Information about how you use our website or services.
  • Technical data, which may include your URL, IP address, unique device ID, network and computer performance, browser type, language and identifying information, general geographical location and operating system.
  • Any other data you provide us with (e.g. in the app, on our website or in email)

Why we process your data

Please find below the purpose, legal basis and storage period of the processing of your data.

Purpose: To provide you with our services and take the necessary steps to enter into the contracts with you. Legal basis: Performance of a contract. Storage period: As long as we have a business relationship with you.

Purpose: To analyze the use of our services so that we can gain experience and improve our services. Legal basis. Guestbike’s legitimate interest in developing and improving the services (Legitimate interest) or consent (if explicitly asked for and provided). Storage period: As long as you have a Guestbike account or until you opt out.

Purpose. To market our products and services through, for example, newsletters, publications and events. Legal basis. Guestbike’s legitimate interest in marketing its products and services (Legitimate interest) or consent (if explicitly asked for and provided). Storage period: As long as we have a business relationship or until you opt out.

Purpose: To comply with legal obligations. Legal basis: To comply with legal obligations, e.g. Guestbike’s legal obligations due to applicable accounting and taxation legislation (Legal obligation). Storage period: As long as prescribed by law.

Purpose: For the establishment, exercise or defence of legal claims. Legal basis: Guestbike’s legitimate interest in establishing, exercising or defending any legal claims (Legitimate interest). Storage period: Information that is relevant for any legal claim is kept for as long as such claim can be made in accordance with applicable legislation.

Purpose: In order to ensure the technical functioning of our website and app. Legal basis: Guestbike’s legitimate interest in ensuring the technical functioning of the website and application. Storage period: Cookies are stored until they expire or are deleted. See your web browser’s help section for information on how you can avoid and delete cookies.

How we share your data

We do not sell your data to any third party for marketing purposes. However, we may share information with our suppliers when they perform services on our behalf to maintain and support our IT systems. Such suppliers may only process the data in accordance with our instructions, i.e. in accordance with this privacy policy.

We may also disclose or share your data with:

  • Auditors and other professional advisors.
  • Service providers and suppliers.
  • Payment service providers.
  • A third party when it is necessary in order to provide services to you or comply with a legal obligation.
  • Social media such as Instagram, Facebook, LinkedIn or Twitter when you contact us through such services. If you use these services, we refer to the respective service’s privacy policy for information on how they process personal data.

We strive to process all your data inside EU/EEA. However, some of Guestbike’s IT providers operate in the United States. When personal data is shared with these providers, Guestbike has ensured that the level of protection is equivalent to that applicable in the EU/EEA, through the standard contractual clauses.

If we transfer your personal data outside the EU/EEA, such transfer will be subject to appropriate safeguards in accordance with applicable data protection legislation.

Your rights

Below is a summary of your rights under data protection law. The websites of the EU supervisory authorities can usually provide you with detailed information on these rights.

The right of access. You have the right to access and receive a copy of your personal data, and other supplementary information.

The right to rectification. You have the right to have inaccurate personal data rectified. You may also be able to have incomplete personal data completed – although this will depend on the purposes for the processing. 3

The right to erasure. You have the right to have personal data erased. This is also known as the ‘right to be forgotten’. The right is not absolute and only applies in certain circumstances.

The right to restrict processing. You have the right to restrict the processing of your personal data when you have a particular reason for wanting the restriction. This means that you can limit the way that we use your data. This is an alternative to requesting the erasure of their data.

The right to data portability. The right to data portability gives you the right to receive personal data you have provided to us in a structured, commonly used and machinereadable format. It also gives you the right to request that we transmit this data directly to another controller, where possible. This right only extends to data processed based on consent or the performance of a contract.

The right to object. The right to object gives you the right to object to the processing of your personal data based upon public task or legitimate interests at any time. This effectively allows you to stop or prevent us from processing your personal data. You may also object to processing of personal data for marketing purposes. When we receive an objection to processing for direct marketing, we will not process your personal data for this purpose.

Right to lodge a complaint. You have a right to lodge a complaint regarding our processing of your data with the Swedish Authority for Privacy Protection, Box 8114, SE- 104 20 Stockholm, Sweden (or your own national data protection authority). The contact details for local national data protection authorities can be found at the European Commission’s web page index_en.htm.


A cookie is a text file that the web server you visit requests to save on your computer. We use cookies as necessary to provide our services and analyze the use of our website. If you do not wish to receive cookies, the “Help” portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies or how to have the browser notify you when you receive a new cookie. Additionally, you may be able to disable or delete similar data used by browser add-ons, such as Flash cookies, by changing the add-on’s settings or visiting the website of its manufacturer.

Changes to this privacy policy

Guestbike reserves the right to make changes to this Privacy Policy from time to time. If substantial changes to the Privacy Policy are made, Guestbike will inform you about such changes by email, provided that Guestbike has your email address, or if possible in some other manner.

How to contact us

Do not hesitate to contact us if you have any questions about this Privacy Policy or the processing of your data or if you would like to exercise any of your rights under applicable data protection legislation. - You can contact us at:

Updated as of December 21, 2020.